Founder / CEO

Christian Balsera, the Founder and Chief Executive Officer, is a Cuban-American entrepreneur dedicated to creating a better world for hardworking families across the nation.

With over five years of experience in campaign management, Balsera has worked on numerous presidential, state, and governor races, specializing in field operations and strategy.

In addition to his expertise in campaign management, Balsera has extensive sales experience, having sold various products and services over the past five years. He has built multiple sales teams and personally coaches project managers to retain agents and clients.

Fun Fact: Our CEO was a district champion football player and district champion wrestler.

Founder / COO

Ailema Perdomo, the Co-Founder, is a first-generation Miami native of Cuban-American descent with a strong focus on community outreach. She understands the critical importance of having federal programs that support low-income families. Perdomo has extensive experience in governmental consulting and has managed numerous field operations teams at both local and national levels.

With her expertise in marketing and media management, Perdomo has effectively utilized various social media platforms to bring attention to programs and resources that may not be readily available to low-income families. Her wide knowledge of marketing and media management is a valuable asset to the team.

Fun Fact: Our COO has a collection of 100 plus mugs and is a Poshmark enthusiast.

National Field Director

Anthony Rosales is a seasoned Senior Project Manager with a proven track record of leading cross-functional teams and delivering innovative marketing initiatives that drive measurable business growth. With extensive experience in project management and strategic marketing, Anthony brings a results-driven approach to every project, ensuring seamless execution from concept to completion.

Throughout his career, Anthony has honed his expertise in data analysis, market research, and performance optimization, using data-driven insights His analytical mindset and leadership skills allow him to translate complex data into actionable plans, aligning creative vision with business objectives.

Fun Fact: Our National Field Director is fantasy football champion and enjoys spending time his his four year old pitbull Dior.

Director of Recruitment

Laura Sophia is an experienced recruiting professional with a background in mass communications and marketing. She specializes in high-volume recruiting, helping organizations identify top talent and connect individuals with opportunities where they can succeed and grow.

Her strong communication skills and people-focused approach allow her to build meaningful relationships with candidates and team members alike. Laura is passionate about creating positive hiring experiences, supporting workforce growth, and fostering collaboration within the teams she serves. Known for her professionalism, organization, and dedication, she plays an important role in building strong, successful teams that drive results.

Fun Fact: Our Recruitment Director enjoys singing on her spare time and hopes to retire in Switzerland.

Data Director

Emily Hernandez serves as the Data Director at 37, where she leads data management initiatives that support informed decision-making, operational efficiency, and organizational success. With a strong foundation in quality control, she is committed to maintaining accurate, reliable, and consistent data while developing processes that enhance quality and improve overall performance.

Drawing on her experience in quality control, Emily combines analytical thinking with a detail-oriented approach to ensure the integrity of critical business data. She collaborates closely with cross-functional teams to streamline operations, support continuous improvement, and deliver data-driven solutions that help advance the organization's goals. Her dedication to excellence and operational quality makes her an integral member of the 37 Management Team.

Fun Fact: Emily enjoys going to Renaissance Festivals and reading on her spare time.

State Director

where he provides strategic leadership in campaign management and field operations. With extensive experience leading teams and overseeing day-to-day operations, David is dedicated to building efficient systems, driving organizational performance, and ensuring successful campaign execution from planning through implementation.

Known for his strong leadership and operational expertise, David excels at coordinating field teams, streamlining processes, and fostering collaboration to achieve campaign goals. His hands-on approach, commitment to excellence, and ability to adapt to evolving challenges make him a trusted leader who consistently delivers results and supports the continued success of the organization.

Fun fact: David has visited every single state in the United States.

State Director

Roland Venter serves as one of our State Directors at 37, where he leads statewide field operations, training initiatives, and canvassing programs to ensure campaign success. He is responsible for developing high-performing field teams, implementing effective outreach strategies, and providing the leadership needed to execute campaigns with consistency, professionalism, and measurable results.

With extensive experience in field training and canvassing operations, Roland is passionate about mentoring team members and creating a culture of accountability, excellence, and continuous improvement. His hands-on leadership style, strategic approach to voter engagement, and commitment to operational excellence help strengthen field programs and drive successful campaign outcomes across the state.

Fun fact: Roland is a blue belt in jiu-jitsu and recently became a dad to a beautiful baby boy.