Who We Are

37 Management Team was founded by young Hispanic Americans who saw an opportunity to improve the way field operations were being conducted. Too often, canvassing programs focused solely on numbers rather than meaningful conversations. We believed communities deserved better engagement, campaigns deserved better results, and canvassers deserved the training and support needed to succeed.

What started as a small team with a passion for grassroots organizing has grown into a nationwide field operations firm trusted by campaigns, advocacy organizations, and community groups across the country. Our mission has always remained the same: connect with people where they are, communicate in the language they are most comfortable speaking, and create authentic conversations that drive action.

Today, our bilingual workforce specializes in voter contact, petition gathering, community outreach, and event staffing. With more than 10 million doors knocked and experience managing large-scale field programs, we have built a reputation for reliability, professionalism, and results.

At 37 Management Team, we are more than a vendor—we are an extension of our clients' teams. Every conversation matters, every community matters, and every campaign deserves a field program built on trust, respect, and meaningful engagement.

Meet the Team

  • Chris Balsera

    Founder / CEO

    Christian Balsera, the Founder and Chief Executive Officer, is a Cuban-American entrepreneur dedicated to creating a better world for hardworking families across the nation.

    With over five years of experience in campaign management, Balsera has worked on numerous presidential, state, and governor races, specializing in field operations and strategy.

    In addition to his expertise in campaign management, Balsera has extensive sales experience, having sold various products and services over the past five years. He has built multiple sales teams and personally coaches project managers to retain agents and clients.

    Fun Fact: Our CEO was a district champion football player and district champion wrestler.

  • Ailema Perdomo

    Founder / COO

    Ailema Perdomo, the Co-Founder, is a first-generation Miami native of Cuban-American descent with a strong focus on community outreach. She understands the critical importance of having federal programs that support low-income families. Perdomo has extensive experience in governmental consulting and has managed numerous field operations teams at both local and national levels.

    With her expertise in marketing and media management, Perdomo has effectively utilized various social media platforms to bring attention to programs and resources that may not be readily available to low-income families. Her wide knowledge of marketing and media management is a valuable asset to the team.

    Fun Fact: Our COO has a collection of 100 plus mugs and is a Poshmark enthusiast.

  • Anthony Rosales

    National Field Director

    Anthony Rosales is a seasoned Senior Project Manager with a proven track record of leading cross-functional teams and delivering innovative marketing initiatives that drive measurable business growth. With extensive experience in project management and strategic marketing, Anthony brings a results-driven approach to every project, ensuring seamless execution from concept to completion.

    Throughout his career, Anthony has honed his expertise in data analysis, market research, and performance optimization, using data-driven insights His analytical mindset and leadership skills allow him to translate complex data into actionable plans, aligning creative vision with business objectives.

    Fun Fact: Our National Field Director is fantasy football champion and enjoys spending time his his four year old pitbull Dior.

  • Laura Sophia

    Director of Recruitment

    Laura Sophia is an experienced recruiting professional with a background in mass communications and marketing. She specializes in high-volume recruiting, helping organizations identify top talent and connect individuals with opportunities where they can succeed and grow.

    Her strong communication skills and people-focused approach allow her to build meaningful relationships with candidates and team members alike. Laura is passionate about creating positive hiring experiences, supporting workforce growth, and fostering collaboration within the teams she serves. Known for her professionalism, organization, and dedication, she plays an important role in building strong, successful teams that drive results.

    Fun Fact: Our Recruitment Director enjoys singing on her spare time and hopes to retire in Switzerland.